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“Socialgraphics” webinar slides and recording now available

[Originally posted at altimetergroup.com] Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but...

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Google Buzz and Kids – Parental Control Nightmare

[Original posted at altimetergroup.com] Like many parents, I try to take steps to keep my kids safe online, making sure that they understand not to share personal information online, or even to use...

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Facebook’s New Profile Page: Good For People (And Yes, Advertisers Too)

Facebook announced the new profile page, updating how member profiles are shown. I was pre-briefed last week by Peter Deng, the product manager in charge of the project, about the changes. In a...

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Facebook Timeline reveals the future of sharing

Leading up to Facebook’s f8 conference today, my biggest concern about the rumored new “Read. Watched. Listened” buttons was that Facebook was becoming more and more superficial in its interactions....

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Beyond the IPO: Ten Implications of a Public Facebook

By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard...

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Analysis: Why Buying Yammer Makes Sense for Microsoft

Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space...

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Google+ The New Enterprise Social Network?

by Charlene Li and Chris Silva Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar as well as administrative controls such as default posting to only within...

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Obama vs Romney in Social Media: Who’s Using It Best?

[crosslinked from LinkedIn] As someone steeped in social media, I’ve been watching each of the presidential campaigns closely to see how they are using social media well – or not. [Disclosure: I...

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Clik here to view.

The Twitter IPO: Some Initial Analysis

Facebook Twitter just tweetedthat it has filed a confidential S-1, with the appropriate disclaimer. Here are a few reasons why this filing and IPO warrant close scrutiny. Twitter is the last of the Big...

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My TED Talk: Leading in the Digital Era

I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events. The title...

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Why LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software...

  Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433M registered users (and their professional social graphs), not only is...

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Reflecting on 10 Years of Groundswell and What To Do Next

10 years ago, my co-author Josh Bernoff and I released our first book, Groundswell: Living in a World Transformed by Social Technologies. Today on this anniversary, I reflect on what our expectations...

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Facebook’s New Profile Page: Good For People (And Yes, Advertisers Too)

Facebook announced the new profile page, updating how member profiles are shown. I was pre-briefed last week by Peter Deng, the product manager in charge of the project, about the changes. In a...

View Article


Image may be NSFW.
Clik here to view.

Facebook Timeline reveals the future of sharing

Leading up to Facebook’s f8 conference today, my biggest concern about the rumored new “Read. Watched. Listened” buttons was that Facebook was becoming more and more superficial in its interactions....

View Article

Beyond the IPO: Ten Implications of a Public Facebook

By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard...

View Article


Image may be NSFW.
Clik here to view.

Analysis: Why Buying Yammer Makes Sense for Microsoft

Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space (see...

View Article

Google+ The New Enterprise Social Network?

Today’s post was co-authored by Chris Silva. Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar, as well as administrative controls such as default posting...

View Article


Obama vs Romney in Social Media: Who’s Using It Best?

[crosslinked from LinkedIn] As someone steeped in social media, I’ve been watching each of the presidential campaigns closely to see how they are using social media well — or not. [Disclosure: I worked...

View Article

Image may be NSFW.
Clik here to view.

The Twitter IPO: Some Initial Analysis

Twitter just tweeted that it has filed a confidential S-1, with the appropriate disclaimer. Here are a few reasons why this filing and IPO warrant close scrutiny. Twitter is the last of the Big Four to...

View Article

Image may be NSFW.
Clik here to view.

My TED Talk: Leading in the Digital Era

I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events. The title...

View Article
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