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Facebook’s New Profile Page: Good For People (And Yes, Advertisers Too)
Facebook announced the new profile page, updating how member profiles are shown. I was pre-briefed last week by Peter Deng, the product manager in charge of the project, about the changes. In a...
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Facebook Timeline reveals the future of sharing
Leading up to Facebook’s f8 conference today, my biggest concern about the rumored new “Read. Watched. Listened” buttons was that Facebook was becoming more and more superficial in its interactions....
View ArticleBeyond the IPO: Ten Implications of a Public Facebook
By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard...
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Analysis: Why Buying Yammer Makes Sense for Microsoft
Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space (see...
View ArticleGoogle+ The New Enterprise Social Network?
Today’s post was co-authored by Chris Silva. Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar, as well as administrative controls such as default posting...
View ArticleObama vs Romney in Social Media: Who’s Using It Best?
[crosslinked from LinkedIn] As someone steeped in social media, I’ve been watching each of the presidential campaigns closely to see how they are using social media well — or not. [Disclosure: I worked...
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The Twitter IPO: Some Initial Analysis
Twitter just tweeted that it has filed a confidential S-1, with the appropriate disclaimer. Here are a few reasons why this filing and IPO warrant close scrutiny. Twitter is the last of the Big Four to...
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My TED Talk: Leading in the Digital Era
I crossed an item off my bucket list when I gave a TED Talk at TED@IBM on Sept. 23rd. The event was part of the new TED Institute, which partners with companies to create TED-curated events. The title...
View ArticleWhy LinkedIn’s Acquisition by Microsoft Will Disrupt the Enterprise Software...
Originally posted on AltimeterGroup.com. It was a very smart and strategic move for Microsoft to acquire LinkedIn. With its 433 million registered users (and their professional social graphs), not only...
View ArticleReflecting on 10 Years of Groundswell and What To Do Next
10 years ago, my co-author Josh Bernoff and I released our first book, “Groundswell: Living in a World Transformed by Social Technologies”. On this anniversary, I wanted to reflect on what our...
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